AB InBev merges with Turkish brewer for Russian market


The world’s largest brewer, based in Leuven, has started a merger process with Turkey’s largest brewer to represent its brands in Russia and Ukraine

‘Broader range of beer’

Leuven-based brewer AB InBev, the biggest brewer in the world, will merge its businesses in Russia and Ukraine with Anadolu Efes, Turkey’s largest brewer. AB InBev hopes to improve its market share for its multiple brands produced in the country, which include Lowenbrau, Staropramen and The Siberian Crown.

AB InBev recently took over the London-based SAB Miller and as a result holds a 24% share in Anadolu. It will now create a 50-50 concern with Anadolu in the Russian-Ukraine market. The name of the combined company will be AB InBev-Efes.

“The combined business’s ambitions would be to lead the Russian and Ukrainian markets, with a diverse portfolio of brands and a broader range of beers for consumers,” the companies said in a joint statement. The merger of the companies in the region should be complete by the end of next year.

Dmitry Shpakov, the current president of AB InBev’s concerns in the countries, has been named as the probable CEO of AB InBev-Efes.

Photo: AB InBev headquarters in Russia

©Varvara Gert’e/Sputnik/BELGA