AB InBev merges with Turkish brewer for Russian market
The world’s largest brewer, based in Leuven, has started a merger process with Turkey’s largest brewer to represent its brands in Russia and Ukraine
‘Broader range of beer’
AB InBev recently took over the London-based SAB Miller and as a result holds a 24% share in Anadolu. It will now create a 50-50 concern with Anadolu in the Russian-Ukraine market. The name of the combined company will be AB InBev-Efes.
“The combined business’s ambitions would be to lead the Russian and Ukrainian markets, with a diverse portfolio of brands and a broader range of beers for consumers,” the companies said in a joint statement. The merger of the companies in the region should be complete by the end of next year.
Dmitry Shpakov, the current president of AB InBev’s concerns in the countries, has been named as the probable CEO of AB InBev-Efes.
Photo: AB InBev headquarters in Russia