Flandria tourist boats in Antwerp to be decommissioned

Summary

Owners Studio 100 will stop the Flandria boat cruises around Antwerp after this summer, citing financial losses

No longer profitable

This summer will be the last to see the familiar Flandria tourist boats on the Scheldt river in Antwerp, owners Studio 100 have announced. The boats are no longer profitable, the company said.

Flandria was begun in 1922, offering trips around the port of Antwerp on board a 1907 vessel previously used to transport milk and grain. The boat was christened Flandria, a tradition that has continued to the present day.

Over the years the service extended from pleasure trips to commuter links to Hemiksem and Hoboken. The restaurant boat La Pérouse (Flandria 16) had two Michelin stars in the 1970s. Flandria was taken over in 2014 by Studio 100, the Flemish entertainment conglomerate, which began marketing trips like the Piet Piraat Kids Cruise and the Njam! Dinner Cruise – spin-offs from the company’s other media properties.

“We got involved in this adventure with a great deal of enthusiasm, but unfortunately it’s impossible to continue,” the company said in a statement. “The success of our initiatives counts for little next to the structural losses the boats are suffering. The boats are old, maintenance is expensive, and they burn up diesel.”

Losses run into the hundreds of thousands a year, said Studio 100 CEO Hans Bourlon. “We couldn’t see a light at the end of the tunnel.”

Photo courtesy Studio 100

Studio 100

Headquartered in Antwerp province, this production house and multimedia entertainment corporation is a major player in Flemish television. With offices in the Netherlands, France, Germany and Australia, it’s also the leading producer of children’s programmes in the Benelux.
Beginning - Studio 100 was established by Hans Bourlon and Gert Verhulst (of kids’ show Samson & Gert fame) in 1996 as a small TV production company with just five employees.
First - In 2010, Studio 100 became the first European production company to produce for the US children’s TV station Nickelodeon, with House of Anubis.
Products - Studio 100’s multimedia and product franchises include Mega Mindy, K3, Maya the Bee, Bumba and Plop the Gnome. The company also owns and operates two animation studios, three TV channels, five theme parks and has produced two dozen feature films.
160

broadcast partners

1 000

staff members around the world

153

revenue in millions of euros in 2012