Moovly offers new online tool to develop multimedia designs


Moovly is targeting both business and marketing companies as well as the everyday internet user with its online instrument. Moovly co-founder Geert Coppens says their aim is to democratise the development of animated movies. The company hopes to open an office in the United States soon.

Machelen company wants to revolutionise multimedia design

Presentations everywhere are about to become a lot more lively, if the entrepreneurs who developed Moovly have anything to say about it. This online instrument should make the creation of multimedia designs like animated presentations, videos, advertisements, infographics, video clips and e-cards as easy as filling in PowerPoint slides. The entrepreneurs, based in Machelen, just next to Zaventem, aim to reach the business and marketing sectors but also teachers and the everyday internet user.

The idea for the application was born during brainstorming sessions at Instruxion, the Brussels-based digital communication bureau led by Moovly co-founder Geert Coppens. Instruxion makes animation videos for customers such as KBC bank and the Flemish public broadcaster VRT. The major focus was simplifying the process of modifying animations when the featured product, service or application has changed.

Together with experienced entrepreneur Brendon Grunewald, Coppens decided to establish a separate company to explore the various opportunities that Moovly offered. The co-founders hired Ghent creative studio Dreams & Creations and asked 17 of Instruxion’s clients to test the technology of the new tool.

When logging in to Moovly, you gain access to a large library of multimedia objects that you can assemble to create new animated content directly on the platform. In a few relatively simple steps, users without much technical knowledge can add texts, movements, special effects and sounds – like your own voice.

As an example: You can quite easily synchronise a spinning globe and a person walking in a video, to convey the image of travelling around the world.

Different versions

There will always be a free, basic version available on the website, so that everyone can become an animator. There are a wide variety of possibilities to use Moovly, for both private and business users. You could use it to create animated e-cards for events such as birthdays, original messages for  friends on social media or dynamic presentations. “We want to democratise the development of animated movies,” explains Coppens.

We want to democratise animated movie creation

- Geert Coppens

If you want the Plus version, you pay $9.95 (€7.55) a month, which provides a larger catalogue of objects and more storage space. Plus users can also upload video fragments and avoid the Moovly trailer included in the free projects. The Business version includes a customised library with objects and fonts in line with the company’s graphic guidelines. The price for that still has to be set.

To make complex flash animations, you still need the assistance of graphic designers, but Moovly makes it possible to upload them and adjust them to your needs. External multimedia specialists can also advertise themselves on Moovly’s Marketplace, where they can offer their animated objects, templates, sounds and services.

Important target groups are advertisement and PR bureaus, internet marketers, web designers and multimedia creators. Moovly should help them to answer the growing demand of customers for animated content in company presentations, internet marketing and websites. Lively banners and movies are increasinglyl being used to attract the attention of internet users to a certain product or service. According to its founders, Moovly will reduce both the production time and costs of the creations.

For corporations, animations made with Moovly can be useful to spice up presentations and meetings, while it could also be a practical tool to reduce the costs of internal communication, e-learning or tutorials.

A tool for teachers

Another potential market is the education sector, where the increasing use of electronic equipment has stimulated the interest in animated presentations as didactic instruments. Animations can assist teachers in illustrating their lessons with dynamic images. “Teachers can, for example, apply the tool to explain complex concepts such as vectors with easily accessible movies,” says Coppens. For higher education students, meanwhile, Moovly could provide a method to make presentations of higher quality.

CEO Grunewald, who has South African roots, envisions a global future for Moovly. He hopes to open a sales and marketing office in the US in the near future, to be commercially competitive with other online instruments such as Prezi. For the moment, Moovly has assembled a budget of about €600,000 through investments by business angels like Jan Vorstermans, former operations director of Telenet.

The team is also planning the development of a mobile application for smartphones and tablets. The app will enable users to make a movie with their smartphone and directly upload it to Moovly, where they can add animations and texts.