New chair at Vlerick examines financial institutions

Summary

A new five-year academic programme at Vlerick Business School will introduce students to the role and positioning of financial institutions in the greater business community

KBC bank co-operates for new academic programme

KBC bank and Vlerick Business School’s Centre for Financial Services are co-operating for a new chair at Vlerick on the current role and positioning of financial institutions. Through the “KBC Chair on Customer Insight”, KBC will add its practical experience to the knowledge of academics.

In the coming academic year, two topics are up for discussion. First, there will be research into the impact of regulation on the traditional role of banks and the evolution of expectations held by KBC’s stakeholders – like clients, employees, shareholders and the general public. 

The second focus lies on service-based banking and insurance using so-called “smart data” – data turned into actionable insights. The new programme will examine how the available information from financial transactions can be optimally applied to improve the services to clients. Later, researchers will analyse the impact of gigantic amounts of data or “big data” on the European financial sector. 

KBC bank and Vlerick Business School’s Centre for Financial Services are co-operating for a new chair at Vlerick on the current role and positioning of financial institutions.

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Vlerick Business School

Vlerick is the oldest business and management school in Europe. It has built a strong international reputation with its MBA, Master’s and management programmes, and has close ties to both the academic and corporate world.
Good value - At €36,000 per year, Vlerick’s tuition fees are considerably lower than those of the other top MBA programmes in the world.
Thumbs up - In 2010, The Economist included Vlerick in its top 50 of the world’s best MBA programmes.
Accreditation - Vlerick has won a stamp of approval from EQUIS, AMBA and AACSB – these are considered the three most important accreditations in management education.
4

campuses in Ghent, Leuven, Brussels and St Petersburg

1 953

school was founded

30

percent of foreign students