"We want to make an effort with rock and pop," said the channel's network manager Jan Stevens. "And because what you could call the best festival in the world is taking place in our backyard, it seemed only logical to get around the table with those people."
Canvas has snatched Rock Werchter from under the nose of music channel TMF and will now have first rights to coverage, as well as the right to most coverage for the next three years. Canvas was able to offer "a larger and more diverse public", Live Nation said.
The Canvas broadcast will be three-and-a-half hours, featuring interviews, performances and reporting.

www.rockwerchter.be