One of the reasons Ambiorix still exists is the label’s uncompromising attention to detail and quality. Instead of focusing on mass production, Ambiorix stayed true to its roots.
Today, the company is reaping the benefits of that strategy. In 2007, Ambiorix was sold to the Vavedin family. “To our company, the opening of a flagship store is not just an opening, but a new step forward in our strategy”, says Peter Vavedin, company president (pictured). “It’s a place where a Belgian and international public can discover our brand and the quality, design and comfort of our product.”
And there’s a lot to discover. Ambiorix produces 100,000 pairs of shoes annually in their factory in Tongeren. The models are divided into collections, some of them timeless and classic, while others are more modern and trendy. Each season, Flemish designer Tim Van Steenbergen creates a collection for men.
In the back of the store, a wall presents the Personal Pair concept: visitors can have a pair of shoes made to measure, choosing from different qualities and colours of leather and soles.
Flanders Today is a 
11°C / 22°C
