“We are not resting on our laurels”, says Dirk Marteel, communications officer at Westtoer. “We have entered into a partnership with Harrods and Eurostar in an effort to promote the coast. The central theme is gastronomy, with chefs from the Flemish coast organising demonstrations of coastal products.”
The food festival, which runs from 25 November to 8 December, is being organised by the Flanders-Brussels tourist office in London to highlight the variety of regional specialities, Michelin-starred restaurants and gastronomic delights that Flanders – in particular the coast – has to offer.
Flanders will have a strong presence in the store´s famous Food Hall. The region will also have displays in the chocolate bar andin some of the restaurants, like the Sea Grill, Rôtisserie and Georgian Restaurant.
Some of the best Flemish chefs will be working in Harrods to create special menus, and various Flemish products will be on sale – including charcuterie, seafood, cheese, beer, chocolate, biscuits and jenever. The branding of Flanders also extends to a window display.
Dawn Page, Director of Tourism Flanders-Brussels UK, said: “We are delighted to be hosting this event at Harrods and to have the opportunity to showcase just how well you can eat in Flanders.”
She added: “Flemish food is a surprise to the British, who think they need to go to France or Italy to eat well. We are delighted to be able to put the record straight.”