During the campaign, shoppers who come on foot or by bike can save points for a retro-style cycle basket designed by Who’s That Girl, as well as take part in a prize draw for a retro bicycle (pictured) by West Flanders manufacturer Achielle (which count Sarah Jessica Parker of Sex and the City among its celebrity clients).

According to Unizo, cycling is “safe, good for the environment, faster and cheaper” than travelling by car, “and there’s no need to find a parking space”. On average, cycling instead of driving saves €3 per 10 kilometres. Last year’s action involved 17,000 businesses and 88,000 customers, equivalent to about one million cycle trips.

www.belgerinkel.be