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ING gives away bags made out of dismantled artwork

The massive digital print, a kinetic frenzy of brightly coloured blobs by Brussels artist Jean-Luc Moerman and called “Multifunctional Polydirectional Hybrids”, was commissioned by the banking giant to celebrate the building’s imminent liberation from the contractor’s jackhammer. For it’s true: Nothing lasts forever, not even construction. The work will be complete by the autumn, and the scaffolding is due to come down well before then.

“Hybrids” will dismount on 30 June. But instead of trashing this colourful canvas or stowing it away for the building’s next facelift, ING has opted to carve it up and create a limited run of unique shoulder bags from the remains. Moerman’s 2,200 square-metre spread will yield a whopping 1,400 bags, to be divvied up by means of an online competition. Winners will have the chance to select the fragment of their choice.

Art lovers among ING’s clientele and labour force needn’t fear Moerman’s departure. They can expect the return of the Marnix building’s modern art collection – accumulated over the past half century – as soon as the dust settles and the contractors clear out.

Anyone can enter the competition on the website to win the shoulder bags. If you do not have an ING account, just fill in the branch nearest you under “your ING branch”

www.ing.be/ingbag

(April 4, 2024)