Brussels-Capital Region launches new logo and flag
The Brussels-Capital Region has unveiled its new logo, which can now be seen on its flag, the first redesign of the traditional iris in nearly 25 years
Improving region’s visibility
The new design (pictured) was developed two years ago and has been slowly replacing the old iris within the administrative departments of the region. The motion to change the flag is the new design’s arrival on the public scene.
The region estimated the cost of the new design and its adoption as the region’s new house style at €50,000. “The decision to let the flag evolve has to be seen in the framework of a city marketing plan to improve the region’s visibility though its communications media,” Jo De Witte, spokesperson for minister-president Rudi Vervoort, told De Morgen.
The former iris flag was the winner of a design competition and was adopted in 1991, just two years after the creation of the new region. The iris was chosen because it is a flower that thrives in marshy ground, which refers to Brussels’ origins in the marshes. The Old Dutch word broekzele means “home in the marsh”.
Photo courtesy Brussels-Capital Region
About the author
