20 Feb '14
Lieten launches campaign to get elderly Flemings online
Summary
Flemish media and innovation minister Ingrid Lieten launches campaign to familiarise senior citizens with the internet
Half of those over age 65 have never used the internet
Together with TV presenter Luc Appermont and a team of senior citizens, media minister Ingrid Lieten launched the campaign “Da’s toch handig, dat internet!” (That’s handy, that internet!) yesterday in Antwerp’s Central Station. The goal of the campaign is to show elderly people the advantages of being online.
Figures from 2013 show that about half of all people between the ages of 65 and 74 have never consulted the internet. “One of the assumptions is that the internet is not useful,” said Ingrid Lieten in a statement, “while it can help to stay in touch with family and friends, check bus timetables and look up recipes.”
The campaign will run for two weeks on Radio 2, VTM and Eén plus three weeks on regional TV networks. Advertorials are being published in magazines, and libraries will hang posters and distribute brochures.
www.handiginternet.be
