New drugs campaign emphasises health risks
Flemish health minister launches a new campaign aimed at young people about the urban myths surrounding cannabis
Vandeurzen’s new campaign focuses on cannabis
But cannabis still remains the most popular recreational drug taken by young people, and Vandeurzen is convinced that the government needs to act. “The figures have remained stable since 2005, so it is necessary to inject new life into the prevention campaign,” he said.
The campaign uses posters and an interactive website to challenge some “urban myths” about the health risks and to demonstrate to young people that cannabis is “not harmless and that it is not normal among their contemporaries”.
The website includes amusing quotes to make young people think about the stories they hear. It quotes thinkers such as Charles Spurgeon who said: “A lie can travel half way around the world while the truth is putting on its shoes”.
The website also has some “hard facts about soft drugs” as well as an online questionnaire with statements like “cannabis is found in one in 10 trouser pockets” (false). There are also links to organisations that can offer help and advice.