Red Cross hits social media to recruit new blood donors
The Red Cross is asking donors to recruit their friends and followers, in a campaign that aims to replace some of the 40,000 donors who are lost each year
Replace Me
The organisation will contact more than 100,000 current donors and ask them to share a message with their friends and followers on Facebook, Twitter, Instagram and other platforms: “Dear friends, I challenge you to go with me sometime soon to give blood. I’m counting on you, so register today.”
In principle, 40,000 new donors have to be found to make up for those who are lost. But the Red Cross is hoping to do even better than that. “The bigger our register, the less we have to keep pestering existing donors,” said spokesperson An Luyten.
The campaign, Vervang Mij (Replace Me) also involves short films in which donors who have had to stop donating explain why giving blood is so important. “Seven out of 10 people will need blood themselves one day,” Luyten said. “But only 3% of the population donates. It’s a constant battle to keep up the level of supplies.”
Photo: Ingimage
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