New VUB rector wants ‘smart, urban university’
Communications specialist Caroline Pauwels will succeed Paul De Knop at the helm of the Free University of Brussels
Second female chief
Pauwels, 51, has been managing VUB’s media research centre iMinds-SMIT since 2000, before which she served on various boards of directors. Until 2015, she was the government commissioner at Flanders’ public broadcasting network, VRT, where she bridged the gap between politics and the broadcaster.
Though she knows her way around the media, Pauwels has always said she prefers to remain in the shadows. “It’s important that the university is being represented,” she said. “Of course, I will intervene in certain debates, but it’s not necessary for me to stand in the spotlight all the time.”
In particular, Pauwels (pictured above with De Knop) wants to position the university as an urban, multicultural university. “I see the university as a collective project in service of society. VUB connects. Our campuses are just a starting point, our goal lies beyond. We must be a smart, urban university in the capital of Flanders and Europe.”
She also wants to get rid of the excessive pressure to publish. “Academic researchers are being reduced to publications,” she told De Morgen. “Yes, research is important, but we also have to prioritise education and public service.”
Photo: Els De Nil

Free University of Brussels (VUB)
Master’s programmes offered
million euros in research budget in 2010
students in 2011-2012 academic year
- Free University of Brussels
- Study in Flanders
- Universitaire Associatie Brussel