VUB to launch International Football Business Institute

Applications are now being accepted from students who already have a Bachelor’s or Master’s degree. The one-year programme will be offered in English. Renowned international football professionals such as Grant Downie, head of performance at Manchester City, and Peter Willems, head of marketing and sponsorship at the Union of European Football Associations, will teach students the ins and outs of the industry.

“Our students can count on the best guidance, and they will be trained by some of the biggest names in the international football business,” said Jos Verschueren, director of VUB’s Sports Management department and the founder of IFBI.

Students will also get out of the classroom, with visits to famous stadiums, clubs, matches and conventions. The programme will provide meals and even a tailored suit for every participant.

“We offer a course at Champions League level course that will place future football executives at the kick-off of an exciting career in the football business,” said Verschueren. “At the same time, we’re striving for more transparent management in tomorrow’s football.”

All that expertise doesn't come cheap, however: The cost for the year-long programme is €40,000.

Photo courtesy the International Football Business Institute