Ghent in Motion film turns into immersive attraction

Summary

The new Ghent in Motion immersive experience is now open, introducing both residents and tourists to the city from every angle

Shot by drones

The film Ghent in Motion, an aerial celebration of the city shot over several years by a local production firm, has turned into a new tourist attraction. The new 360° immersive experience is housed in a 13th-century cellar.

Ghent audio-visual production house Michael Tiger Movies has been working on various versions of Ghent in Motion for several years. It used drones for most of the footage, offering views of the historical city impossible to get otherwise.

It released the first complete version of the film in 2014 and a short sequel last year. The project opened up new business for the company, as other cities wanted to promote themselves or certain projects using the same methods.

And now its namesake city has jumped on the bandwagon. It has just opened the new attraction Ghent in Motion, a 25-minute immersive experience that relates the history of the city and its people, as well as points out its contemporary highlights. The accompanying audio comes in eight languages.

Emperors and hunters

“The unique history of Ghent extends over almost 14 centuries,” said the city in a statement. “An extraordinary story with ups and downs. A story of moats and beguinages, emperors and slingbearers, crafts and industries. A history of the city that is reflected in its architecture.”

Ghent in Motion has been installed in an 800-year-old cellar across the pedestrian street that runs along the side of City Hall. The cellar has had a long history that includes storing butter, cheese and beer, as well as serving as a prison.

“We have seen and filmed the city from different angles for the past seven years,” says Michel Blanckaert of Michael Tiger Movies. “Ghent in Motion is an audio-visual experience with documentary and artistic value, something of National Geographic level. Everything was officially checked and assessed on historical value.”