Have you smiled at a bus driver today? De Lijn launches respect campaign
The Flemish public transport operator has begun a campaign that it hopes will inspire more respect and gratitude between passengers and drivers
More compliments, less complaining
A similar campaign by De Lijn last year targeted things that the company wanted its passengers to stop doing, such as playing their music too loudly or putting their feet on seats. This year’s initiative focuses on positive actions.
“By putting the focus on compliments, we want to see more passengers and drivers smiling at each other when they get on the bus or tram,” said Roger Kesteloot, De Lijn director-general. “That’s how to create a positive vibe.”
As well as encouraging more direct contact, a website set up as part of the campaign lets drivers and passengers leave messages for anyone they want to compliment or say thank you to.
Not the whole story
Last year, the company recorded 2,800 incidents that showed a lack of respect, or an average of more than seven a day. It included insults, verbal aggression and harassment of and by drivers and passengers.
“Seven incidents a day seems a lot,” Flemish minister for mobility Ben Weyts said. “But De Lijn carries out more than 30,000 journeys every day. The small minority who can’t show respect for drivers or for other passengers are not the whole story. With this campaign, we want to show positive experiences on the bus and the tram.”
The most recent passenger survey by De Lijn showed that, in general, both drivers and passengers are annoyed by the same things: people who don’t move all the way down a full tram or bus, not giving up a seat to someone who might need it more, making too much noise and leaving litter behind.
Photo courtesy VRT
De Lijn founded
largest-ever De Lijn investment in million euros
million passenger rides in 2012