12,700 people rang up locals during #CallBrussels campaign
In just five days, nearly 13,000 people from across the world dialled up a local during the successful #CallBrussels campaign
The campaign by tourism agency Visit Brussels involved three interactive signboards on Kunstberg, Flageyplein and Gemeenteplein in Molenbeek (pictured). Each was equipped with a telephone that passers-by were invited to pick up when it rang.
Callers took to the campaign’s website to call one of the phones, allowing anyone in the world to ask locals questions about Brussels. The connections were followed by a webcam.
Almost three in four calls came from another country, with 154 countries represented, Visit Brussels said. The calls came from Europe but from also as far as the US, Japan, Brazil and Australia. “The hashtag #CallBrussels went around the world and was seen by 9,370,000 people worldwide,” a spokesperson said.
The website now shows a clock counting down to 18 January, when the video will be released, made up of the best clips from the webcam footage.
Photo courtesy Visit Brussels