Campaign encourages Flemings to spend holidays at home
A non-profit organisation has launched a campaign to encourage more Flemish people to spend holidays closer to home, helping local accommodation providers recover from lost business
Fewer bookings after terrorist attacks
The campaign has a budget of €200,000, provided by the non-profit and all five Flemish provinces, and will start in June and run through September. According to the organisers, a survey of small-scale accommodation providers revealed that 46% of them have had to deal with reduced bookings and cancellations since the terrorist attacks of 22 March.
“Our first impression is that the negative trends were strongest just after the attacks, but that they have since subsided,” Gheysen said. “Domestic consumers, however, continue to show hesitation with booking.”
The campaign is supported by the cities of Antwerp, Bruges, Ghent, Leuven and Mechelen, as well as by the representatives of the hotel sector, camp-sites, bed and breakfasts, small hotels and the holiday home industry at the coast.
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