First ‘warmathon’ raises €100,000 for Music for Life

Summary

Studio Brussel’s outrageously popular annual fundraiser kicked off yesterday in rural East Flanders, while 10,000 runners and walkers took to Ghent’s streets

‘The warmest week’

Studio Brussel’s Music for Life charity fundraiser officially kicked off yesterday, with a bright digital flame flickering at the top of the broadcasting tower in Schaarbeek, DJs taking to the famous glass house in the Puyenbroeck recreational terrain and the “warmathon”, which saw 10,000 runners hitting the streets of Ghent. The first warmathon of the week, it raised €100,000 for Music for Life’s numerous chosen charities.

With the catchphrase de warmste week (the warmest week), the annual event sees three Studio Brussel DJs spending 24 hours a day in a transparent studio in a public space in Flanders. This year it’s in the Puyenbroeck recreational grounds in Wachtebeke, East Flanders, where the trio – Linde Merckpoel, Eva De Roo and Bram Willems – will broadcast live until 23 December.

The grounds will also be home to concerts, food stalls and other activities throughout the week. Pins and Christmas tree balls are for sale, and there are several more marathons – which are quite short and also open to walkers –  planned across the region. All proceeds from Music for Life sales and events go to a number of local charitable causes.

People also organise their own fundraisers, delivering the proceeds to the glass house. During opening night, for instance, a ski group arrived to hand over money raised for Eye Hope Foundation. They chose the charity because one of their members has diabetes and is slowly losing her eyesight.

Those who can’t make it to Wachtebeke can follow Music for Life activities live online.

Photo courtesy VRT