4 Apr '16

Leonardo DiCaprio takes on rubbish in Brussels, sort of

Summary

Who would have thought that Brussels' dirty streets keep Hollywood's biggest star up at night?

 

#LeoNotHappy

It’s one thing to be half-eaten by a bear and left by your comrades for dead; the thing that really annoys Leonardo DiCaprio, as we know now, is the state of the planet. So he was the obvious mascot for a new campaign against rubbish in the streets, launched by one Adel on Instagram.

With his campaign #LeoNotHappy, Adel, a 25-year-old marketing student, wants to highlight the sheer quantity of rubbish lying around on Brussels streets. Adel takes photos of the rubbish, always accompanied – and this where you see the difference between a mere activist and a talented marketer – by a shoebox with DiCapriesque features pulling a disdainful face.

“I believe in the power of humour to solve even very negative situations,” Adel told brusselsnieuws.be. “You don’t get anywhere with aggression and extreme points of view. That funny side piques the curiosity. When I started, I would see rubbish on the street from time to time. Now I see it everywhere; nothing gets past me.

Campaigning turns to action on 23 April, which in Brussels is Clean-Up Day. Adel plans a major operation with the blessing of Net Brussel. Point of departure: Beursplein at noon.

Photo courtesy LeoNotHappy

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