18 Oct '13
New tourist signposts for Flanders
by Alan Hope,
Recent articles: Agreement on Brussels government coalition shaky
Summary
Roadside signposts in major tourist areas of Flanders will be replaced with new, more eye-catching versions
Flanders' tourist signs to become eye-catching photography
Roadside signposts in major tourist areas of Flanders will be replaced with new, more eye-catching versions, tourism minister Geert Bourgeois announced yesterday. The new signs, with striking colour photography will replace the current brown pictogram signs now present along the region’s motorways.
“By working with photos instead of pictograms, we’ve created signs that speak much more directly to the imagination,” Bourgeois said. “Many of the old signs are barely legible, while others are damaged or the content outdated. The photos on the new signs will give passers-by a powerful impression of the tourist attraction.”
The 39 new signs, measuring 3.7 x 2.3 metres, refer to 23 cities and 14 areas; Genk, Brussels, Sint-Niklaas and Roeselare will get signs for the first time as will the Brugse Ommeland around Bruges.
The signs will be placed in the course of 2014. The total cost of the initiative is €550,000.
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