Raf Simons leads Dior to record year

Summary

The Flemish fashion designer Raf Simons is being credited with increasing profits at Christian Dior by 31%

Haute couture sales up by 20%

Flemish designer Raf Simons has led Christian Dior to its best year in recent history, the fashion house announced, with a whopping 31% rise in profits in the second half of 2013 compared to the same period in the year before. The Limburg-born designer was appointed the French fashion label’s creative director in 2012, replacing John Galliano.

“Simons has the exceptional talent to be able to breathe new life into our fashion house,” said Dior CEO Sidney Toledano. Simons has revived the interest of a younger market in the brand, which has seen a rise in sales across the board, from accessories and leather goods to ready-to-wear and haute couture.

Simons has been praised by fashion journalists for his ability to make beautiful clothes that are wearable by average women and men, particularly in the couture line, which saw sales increase by 20% in the period. Both the off-the-rack and couture lines are attracting younger buyers as the label’s reputation is changing from professional and stuffy to modern and sophisticated.

“It’s one thing to make yourself into a designer where everyone says, ‘Oh, you’re so genius!’ then nothing sells,” Simons told Style magazine last autumn. “It needs to be on people’s backs.”

Flemish designer Raf Simons has led Christian Dior to its best year in recent history with increasing profits by 31% at the fashion house.

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Antwerp Six

The Antwerp Six are a handful of pioneering Flemish designers credited with putting both the city’s Royal Academy fashion department and Belgian fashion in general on the map. In the 1980s, their group show in London took the fashion world by storm.
Names - The Antwerp Six are Dirk Bikkembergs, Ann Demeulemeester, Dries Van Noten, Dirk Van Saene, Walter Van Beirendonck and Marina Yee.
Moniker - Because British journalists covering London Fashion Week struggled with their names, they dubbed the designers the “Antwerp Six”.
Plus one - Martin Margiela, who graduated from the fashion school a few years before the Six, is often mistakenly included in the Antwerp Six.
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Academy’s fashion department is founded

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group show in London

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beginning of second wave of Antwerp fashion